Content Creation

During my time with Ardent Credit Union, I pitched and officially launched their collegiate athlete micro-influencer campaign. Through researching possible influencers, and maintaining a relationship with the influencers hired, I wanted to know what it was like to be on the other side of things; so I became a micro-influencer myself.

I am currently an influencer for the following brands:

- Clothing brand PrettyLittleThing

- TheYork apartment complex

- Campus Trendsetters

- The Black Sheep Agency

Micro-Influencer Campaign

Micro-influencers are the hottest, most cost-effective way to get your brand name to a new audience. While working at Ardent Credit Union, I pitched to the marketing team the idea of hiring a few college athletes with a public social media following of at least 3,000 to educate 16 to 24-year-olds on financial literacy, as well as all that the brand has to offer. I was given a budget, and within a month, I hired two influencers and increased social media engagement with the announcement of the brand's new influencers by 3,266%.

View some content I created with the hired influencers here:

1. Initial Launch

2. My Interview with Jalen

3. First Education Video (script written and video directed by me)

View content I've filmed and edited for Panic Panties here:

1. Recycling Program

2. Flex fit 101